Serving clients nationwide, The Food Marketing Expert is a dedicated, full-service food & drink marketing agency, based near Cambridge.

We are a small, but tightknit team of savvy marketers, skilful writers, creative geniuses and food industry experts with big appetites for all things food.

With over 60 years’ experience and a formidable contacts list, we work seamlessly to provide affordable food marketing expertise—to fatten up your sales.

Being able to delegate is one thing but having the faith the job is done correctly is another. Vhari and her team always do such a good job and can help push brand awareness without you having to worry. Vhari has been a godsend!
Claudia RushworthThe Original Candy Co - Ltd
The Food Marketing expert came in with the right price, the right expertise and the right understanding of what was needed.
Katie BevesterClean Eat Treats
Vhari & co act as our ‘talent scouts’ in a way and save us hours of searching. They also have an eye for quality so you know if they introduce you to a new potential supplier the product is going to be top notch.
Clare RosierThe Larder at Burwash

Why us?

Everyone says they’re passionate—and of course we are. We’re also ridiculously easy to get along with and refreshingly honest.

We neatly tie our strategy and every last tactic to what you need to achieve, helping you realise even greater success than when you first asked, “How can I get more sales?”

Your insight into the food industry has been second to none. There was information found for us that we would have found very difficult to discover by ourselves. Invaluable contacts. Friendly coercion where necessary. Realistic expectations for our new business.
RobCambridge Artisan
Meet The Team

Meet the team

Vhari Russell

Life-long foodie, devoted to the food industry and renowned networking whirlwind. Founder of the Food Marketing Expert and Co-founder of Grub Club Cambridge.  Vhari is obsessed with helping producers get their products on retailers’ shelves and getting their products the sales, profile and coverage they deserve. Leaves no stone unturned.

Foody facts: Quality control police for flavoursome tomatoes. Basil oil nut. Not averse to a peanut butter & cucumber sandwich (almost always with a gin and tonic).

Cat New

A content and design specialist, Cat has 19 years’ experience in sales and marketing, from researching industry trends to developing & implementing marketing strategies for producers and food machinery manufacturers.  Cat is a great believer that amazing food should be shared – if not around a dinner table – as a result of mouth-watering content or a feast for the eyes through great design.

Foody facts: Life-long cook book collector with the inability to follow a recipe, always looking for inspiration to add a unique twist to! Never says no to Tapas.

Alex White

Having worked in the design world for the last 10 years, Alex has a mean eye on all things visual. From photos, typography and graphics, she is keen to make sure all companies get themselves noticed and stand out from the crowd.

Foody facts: Huge fish-o-holic, from cockles to muscles and everything in between. Can not resist a sushi stop

Annie Wray

Considers Food and Drink the “Stuff of life” and as such has diligently exploited every opportunity to prove it. Likes to have her mind changed by something really special. Marketing, copywriting and creative pedant with a penchant for rural producers, who loves to fly the flag – sometimes where you’d least expect it.

Foody facts: Loves Marmite, loathes celery and has a secret (no longer) guilty passion for shop bought cake. Inclined to Gin and fine Lebanese wine, but not at the same time.

Ella Heather

Ella has over 15 years experience in advertising, experiential and marketing and has worked with mega brands including Coca Cola, Diageo, Heinz and Arla Foods. She is a great believer in success being born out of understanding your audience.

Foody facts: Passionate about local, seasonal, organic produce and supporting British Farmers. Lives in a household of cheese obsessives…most meals include a variety…yes…blue cheese for breakfast!

Karen Braithwaite

Karen has a solid background in PA/Secretarial services, working in various sectors including the NHS, construction, law and now food!  She loves to put her well earned organisational skills to good use in a fun, busy office environment.

Foody facts: Loves coffee, cheese and chocolate, hates coriander, offal and honey! Currently building up a rather impressive gin collection!

Michelle Kendall

Michelle is a social media and content specialist with over eight years of experience in building, developing and managing social media marketing strategies and presences for an extremely wide range of businesses, from beer to bangers!

Foody facts: Loves to cook up vegan food that makes carnivores drool, with an unhealthy love of greens. Partial to a black IPA!

Emma Bearpark

With over 14 years’ experience in the market research industry, Emma is an FMCG force to be reckoned with. Not just a talented writer and marketer, she has an innate ability to unearth invaluable insight into consumer behaviour, (then make the recommendations to back it up). Emma is like solid gold for your food & drink brand.

Foody facts: True to her Seychellois roots, for Emma, the best food involves plenty of chilli and garlic.

Nice to meet you. Let’s get to work.