Serving clients nationwide, The Food Marketing Expert is a dedicated, full-service food & drink marketing agency, based near Cambridge.

We are a small, but tightknit team of savvy marketers, skilful writers, creative geniuses and food industry experts with big appetites for all things food.

With over 60 years’ experience and a formidable contacts list, we work seamlessly to provide affordable food marketing expertise—to fatten up your sales.

Being able to delegate is one thing but having the faith the job is done correctly is another. Vhari and her team always do such a good job and can help push brand awareness without you having to worry. Vhari has been a godsend!
Claudia RushworthThe Original Candy Co - Ltd

Why us?

Everyone says they’re passionate—and of course we are. We’re also ridiculously easy to get along with and refreshingly honest.

We neatly tie our strategy and every last tactic to what you need to achieve, helping you realise even greater success than when you first asked, “How can I get more sales?”

Your insight into the food industry has been second to none. There was information found for us that we would have found very difficult to discover by ourselves. Invaluable contacts. Friendly coercion where necessary. Realistic expectations for our new business.
RobCambridge Artisan


The Food Marketing expert came in with the right price, the right expertise and the right understanding of what was needed.
Katie BevesterClean Eat Treats
Vhari & co act as our ‘talent scouts’ in a way and save us hours of searching. They also have an eye for quality so you know if they introduce you to a new potential supplier the product is going to be top notch.
Clare RosierThe Larder at Burwash

Meet the team

Vhari Russell

Life-long foodie, devoted to the food industry and renowned networking whirlwind. Founder of the Food Marketing Expert and Co-founder of Grub Club Cambridge.  Vhari is obsessed with helping producers get their products on retailers’ shelves and getting their products the sales, profile and coverage they deserve. Leaves no stone unturned.

Foody facts: Quality control police for flavoursome tomatoes. Basil oil nut. Not averse to a peanut butter & cucumber sandwich (almost always with a gin and tonic).

Michelle Kendall

Michelle is a social media and content specialist with over eight years of experience in building, developing and managing social media marketing strategies and presences for an extremely wide range of businesses, from beer to bangers!

Foody facts: Loves to cook up vegan food that makes carnivores drool, with an unhealthy love of greens. Partial to a black IPA!

Cat New

A content and design specialist, Cat has 19 years’ experience in sales and marketing, from researching industry trends to developing & implementing marketing strategies for producers and food machinery manufacturers.  Cat is a great believer that amazing food should be shared – if not around a dinner table – as a result of mouth-watering content or a feast for the eyes through great design.

Foody facts: Life-long cook book collector with the inability to follow a recipe, always looking for inspiration to add a unique twist to! Never says no to Tapas.

Emma Bearpark

With over 14 years’ experience in the market research industry, Emma is an FMCG force to be reckoned with. Not just a talented writer and marketer, she has an innate ability to unearth invaluable insight into consumer behaviour, (then make the recommendations to back it up). Emma is like solid gold for your food & drink brand.

Foody facts: True to her Seychellois roots, for Emma, the best food involves plenty of chilli and garlic.

annie wray

Considers Food and Drink the “Stuff of life” and as such has diligently exploited every opportunity to prove it. Likes to have her mind changed by something really special. Marketing, copywriting and creative pedant with a penchant for rural producers, who loves to fly the flag – sometimes where you’d least expect it.

Foody facts: Loves Marmite, loathes celery and has a secret (no longer) guilty passion for shop bought cake. Inclined to Gin and fine Lebanese wine, but not at the same time.

Tamsin Henderson

Tam has over 15 years’ PR & copywriting experience and loves nothing more than helping mushrooming brands get noticed. Her foody launches include Heinz squeezy ketchup, Weight Watchers All Day Breakfast, Linda McCartney veggie meals, Highland Spring natural mineral water and too many variations of Müller yogurt to mention.

Foody facts: Powered by Pai Mu Tan tea, with a daily avocado habit. Never says no to anchovies.

Rachel Auty

Total cake trollop, food product developer, trend-hunter. Rachel’s passion is for pushing the boundaries on food quality and innovation, infecting others with her passion and delivering tangible, commercially sound results. Rachel had Marks and Spencer as her foodie training ground and honed her strategic and commercial skills at one of the fastest growing F&B brands of the decade; Costa Coffee.

Foody Facts: Always looking for an excuse to whip up a batch of salted Rolo brownies, complete spice-rack magpie… accepts only cups of tea made to her exacting Northern standards, espresso martini addict.

Nice to meet you. Let’s get to work.