WHAT WE DO

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Imagine.

  • Your beautifully-designed product on everybody’s shopping list

  • Eager shoppers, clamouring for your must-have ingredients

  • Tills ringing as your products fly off the shelves

“We can help you get a slice of that pie!”

At the Food Marketing Expert, we blend a smart mix of food marketing, branding, product knowhow, PR, communications and copywriting to fire up your brand, peak your customers’ appetites—and get you results, fast.

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We’ll get to know your business, then deliver a smart, solid plan of action.

Everything you need, in fact, to gain a butcher’s-knife-sharp edge over the competition.

Need a little extra help? We can deliver your new marketing strategy. So you can get on with doing what you do best.

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Want to maximise your market share? Increase your margins?

We have a whole toolkit of proven strategies and tactics that will win you new customers, engage with them (better than ever before)—and maximise your customer base.

You can’t do it all – and working with a professional firm like The Food Marketing Expert takes care of an essential part of your business growth and propels you forward.
Tine RocheCambridge Cookery School

Here’s how we can help!

Strategy & Insight

“Get ahead of the competition”.

Getting you into retail

We know the what, the where, the when, the how. Every precise ingredient you need (plus our priceless little black book of contacts) to get your products on to the shelves and screaming: BUY ME!

Comparative Shopping

We shop, research, analyse and rigorously test your competitors’ products—then feedback with powerful expert insight, to aid your decision-making.  Don’t make a move before you know where the gaps are. This is market analysis with added chilli pepper.

Qualitative research

Robust research is invaluable for refining your products. With over 10 years’ experience in FMCG market research, we’ll pin down exactly what you need to improve your offering and your positioning. Our honest opinions will drive greater decisions through impactful data, interpretation & insightful recommendations.

Mystery Shopping

Get an edge of the competition with insightful, informative mystery shopping. A great way to improve staff product knowledge, monitor availability of goods and compliance with standards or procedures. Tailored to your exact needs and flexible to suit all budgets.

Working with the Food Marketing Expert. Our nerves were calmed, questions answered and we ended up with, what we consider, to be a fabulous launch.
Robert BurrCambridge Artisan

Social & PR

“Get seen and heard in all the right places”.

PR

We take your products and talk to journalists, bloggers and the media. We’re know for both our enthusiasm and amazing contacts list. Whether it’s a new product launch or an ongoing PR campaign to keep your brand front of mind—our enviable little black book and 17 years’ of PR experience is a powerful combination.

Communications

Staying in touch with your customers. Nurturing them. Making them feel loved, understood—and just plain right-at-home. That’s the true way to your customer’s hearts (and stomachs). We deliver engaging newsletters, leaflets, email campaigns and marketing materials. Stuff that people look forward to reading… and love your brand all the more for it.

Blogging & Social Media Marketing

Can’t stand the heat? Let us stir the pot instead. Social media is critical to a successful marketing strategy, but ridiculously time consuming. Plus, if writing’s not your thing, it can leave you stumped. Let us step in with our on-trend, proactive, shareworthy content. Your one-stop-shop for all your digital marketing needs.

Training

Want a hand getting to grips with social media? Need regular guidance to help you stay on track? Let our expert team guide you into your comfort zone. We offer group or one-to-one sessions that will have you tweeting, posting and ‘gramming with your customers and followers—like a pro.

Apps

Would an app help your brand engage better with your customers? We’ll help you find the best way to communicate with them via a mobile portal, then build you a fun, creative, useful and engaging app to take your digital marketing up a gear.

You can trust The Food Marketing Expert to source the right product for your operation. They are very approachable, quick to react and troubleshots immediately when and if required.
Lydia HardySnape Maltings

Creative & brand development

“Get an edge over the competition.”
Web design

A delectable, easy-to-digest website is one of your most useful and powerful sales tools in your kit. We’ll write, build and design you an affordable (but beautiful) website that drives sales and leaves your customers drooling for more.

Copywriting

Are your words working hard enough for you? Everything from your website to your packaging is a member of your sales team. Don’t waste the opportunity to secure another sale.  Purchasing decisions are based on emotion. We will write you emotionally engaging copy to inspire, convince and persuade more customers than ever before.

Video

Want to capture the juicy bits on film, but don’t know where to start? Our super-slick videography team will turn your vision into a creative, compelling reality. Tell your story, shine a light on your provenance and delve into the delicious thinking behind your brand. Let your customers take a peek inside. They’ll be powerless to resist.

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Photography

Who can resist beautiful food photography? Nobody, that’s who! Professional photography is an absolute MUST for any food or beverage brand looking to take things up a level. If you’re looking for slick, stylish, drool-worthy photography that doesn’t break the bank—we can help.

Food Styling

Make your food more dishy. If you want on-trend, aspirational pack shots, product photography or lifestyle images and videos, we can provide professional food stylists to ensure your images look super-professional. We also offer training course, if you’re looking for a few tips yourself.

Recipe development and testing

We work with some of the UK’s brightest brands and chefs to develop sumptuous and innovative recipes. Recipes that do wonderful things to food brands like yours. Increase usage, get more press coverage, and inspire your customers.

Organising for proper photography of my products was fantastic.  Taking photographs of food is definitely an art and The Food Marketing Expert knew the right photographer to call on to get a really professional job done.
Katie BevesterClean Eat Treats
Get in touch for a free consultation.