This year’s Speciality Show was a wonderful combination of familiar brands and new start-ups.
It was a great opportunity to network, meet buyers and try new and exciting products.
This year’s event also saw live streaming by Chef Peter Sidwell of Simply Good Food TV. He also shared his tips about why creating great content for sharing is so important to growing and developing brands.
The Young Entrepreneur was awarded by Cotswold Fayre to the very talented 24-year-old Olly Hiscocks and his brand Olly’s Olives.
Vhari enjoyed mentoring upstairs in the Speciality Achieve Booths. It is a great opportunity to get advice from industry experts such as Edward Berry, Peter Sidwell amongst others.
It was a record show this year with over 856 exhibitors and 11,200 visitors.
So how do you make the most of attending the show?
- Follow up on all the contacts you made… Pick up the phone – not just email.
- Keep in touch with them regularly.
- Chat and ask for advice and tips from other exhibitors you meet.
- Use the #SFF16 to carry the conversation on social media.
- Share on social media that you have booked again.
- Evaluate the show; did you get enough leads? If yes, how are you following up? If no, what can you do differently?
Look through the show guide and compare your entry /coverage to your competitors. Is there anything you can do better differently to be more eye catching?
Are there more events and activities you can get involved with?
- Meet the buyer
- Live Streaming
- Chef Demo’s
- Pre-event literature, newsletter and PR